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Yahoo gets help from Yelp to fight Google

Yahoo gets help from Yelp to fight Google

Posted by Liliana Castaño on March 12, 2014

Searching on Yahoo will now deliver local business reviews from Yelp, through a partnership that could help Yahoo search compete against Google, or at least make it more useful. Yahoo said Wednesday that it had partnered with Yelp, as part of its efforts to provide a richer experience to its users. Financial terms of the partnership were not disclosed.

The announcement confirms rumors surrounding Yahoo’s interest in Yelp to improve its local search results. Yahoo’s revenue has sagged in recent quarters, and an enhanced version of search could help generate more ad sales.

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