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The Top Growth Markets in Brazil for 2014

The Top Growth Markets in Brazil for 2014

Posted by PanamericanWorld on March 12, 2014

As part of our work in planning and executing media campaigns for key clients all over Brazil, we focus on the internal markets in the country that are rapidly expanding. Obviously, understanding where consumers are directing their spending is helpful in understanding where the advertising investments will be coming from in the near future. With that goal in mind, here are the hot growth markets in Brazil for 2014:

Credit Cards

In 2014 the credit card market in Brazil will grow by 17% to reach R$ 1 trillion (US$427 billion). This projected growth is based on strong previous growth: in 2013 the Brazilian credit card market grew by nearly 18% and posted R$853 billion (US$364 billion) in transactions. Of this, R$ 553 billion (US$236 billion) corresponded to credit card transactions and the rest to debit card transactions.

Source: Associação Brasileira de Bancos

Dietary Supplements

Over recent years, the dietary supplements markets in Brazil has had an average growth of 15%. While no projections are yet available for 2014, in 2013 the Brazilian dietary supplement market posted revenues of R$ 700 million (US$299 million) in 2013. In comparison, in 2008 the Brazilian dietary supplement industry produced R$ 150 million (US$64 million) in revenues.

Source: Associação Brasileira dos Fabricantes de Suplementos

Farm machinery

In 2013, Brazil’s agricultural sector broke the record for farm machine sales with more than 100,000 machines sold. Domestrically, more than 83,000 farm machines were sold in Brazil in 2013, eclipsing the previous record of 80,000, set back in 1976. Overall, these figures represented 20% growth compared to 2012. While 2014 growth is only projected to be 1.1%, that’s still significant for this particular industry.

Source: Associação Nacional dos Fabricantes de Veículos Automotores

Fashion Industry

Brazil’s fashion market has quadrupled in revenues in the past 10 years. In fact, according to Euromonitor, in 2013 the fashion industry in Brazil brought in US$140 billion in revenues.

Source: Sindicato de Lojistas do Município do Rio de Janeiro

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