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Samsung takes on Apple, IBM partnership -- by itself

Samsung takes on Apple, IBM partnership -- by itself

Posted by Liliana Castaño on October 07, 2014

Instead of partnering with a big services company to help business users, Samsung has decided to go it alone.

The South Korean electronics giant on Tuesday unveiled its first entrée into services, called Samsung 360 Services for Business. The operations will allow it to support enterprise customers using everything from smartphones to printers -- and the devices don't even have to be made by Samsung. It will be a one-stop-shop for enterprise customers who need tech help as more of their employees bring their own devices to work and as the company supports more technology vendors.

Businesses are "looking for somebody who can come to the table and bring expertise in different areas and [be] that one partner they can work with," Robin Bienfait, chief enterprise innovation officer for Samsung Electronics, said in an interview. But they're not looking for "one partner that's just going to come in there and say, 'hey, for this to work, you need all of my stuff.'"

With its move, Samsung is taking on some of the biggest companies in tech, namely Apple and IBM. The two giants in July unveiled plans to work together to push Apple's products with business users. IBM operates a sizable consulting and services business, and it also will optimize its cloud computing services, such as device management, security and analytics, for Apples iOS mobile operating system.

Samsung is taking a slightly different track. It plans to utilize more than 10,000 of its worldwide employees -- including many new hires, though it's not revealing details -- to help deploy devices, migrate companies to new software, integrate systems, troubleshoot problems and provide an end-to-end security assessment of all of a company's technology.

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