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REPORT: Target Canada To Price-Match Any Grocery Deal In The Country

REPORT: Target Canada To Price-Match Any Grocery Deal In The Country

Posted by Christian Miranda on July 29, 2014

Some analysts are telling Target to leave Canada, but the company isn’t listening. Instead, it’s doubling down on its push into Canadian retail with a price-matching guarantee.

Starting July 29, the retailer will match any grocery price in the country, the CBC reports. Shoppers will be able to present a flyer from a grocery store anywhere in Canada and have the price matched at their local Target location. The price-match will also apply to online offers, but customers will have to print out the offer or display it on a mobile device.

That’s a step beyond Walmart’s price-match offer, which only matches prices available locally. As some retail blogs have noted, many Target stores in Canada don’t carry a full complement of groceries, focusing principally on non-perishable goods. All the same, Target’s arrival in Canada and its push into retail upended the grocery game last year, as competitors reorganized to cope with the new reality.

Loblaws’ purchase of Shoppers Drug Mart and Sobey’s purchase of Safeway supermarkets were seen as reactions to the new, more competitive grocery landscape.

 

Photo by: ctvnews.ca

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