Reds Join Forces With Barbados
Reds Join Forces With Barbados
Premier Leauge side Liverpool and the Barbados Tourism Authority (BTA) have joined forces, announcing a two-year partnership that will run until the end of the 2015-16 Barclays Premier League season.
The BTA has become an official tourism partner of Liverpool Football Club (LFC), which will see the BTA promoting the popular Caribbean island to the Reds' global fan base, with a focus on engaging with fans in the UK, North America, Europe, the Caribbean and Latin America.
The BTA's partnership with the club, which boasts on-field talents such as Raheem Sterling, will aid in the expansion of its already strong global sporting ties.
Barbados has the legacy of hosting a number of world-class sports events, including the 2006 PGA World Golf Championship, the 2010 ICC Twenty20 cricket finals, as well as the popular Barbados Football Legends Tournament, which in 2013 saw a team of ex-Liverpool players - including club ambassador Robbie Fowler, Neil Mellor and Stan Collymore - joining forces against legends from Manchester United and Arsenal, among others.
To kick-start the partnership, Devon Chase, the acting senior business development manager of the BTA, travelled to Anfield to enjoy the club's first game of the season against Southampton. Chase met with Fowler and the club's sales director, Olly Dale, and got a taste of the atmosphere of match day.
ALTOGETHER NOW: BTA and Liverpool officials at Anfield
To celebrate the alliance, Liverpool fans were introduced to a slice of the island's charm and given the opportunity to taste the flavours of traditional Bajan cuisine at a special 'Taste of Barbados' event. The pop-up Barbados experience took place at Anfield's Family Park at the home game against Aston Villa on September 13. Fans were treated to delicious food, Caribbean beats from a steel band, dance performances and much more.
Commenting on the new partnership, Billy Hogan, chief commercial officer at Liverpool FC, said: “The new partnership with the Barbados Tourism Authority is really exciting for the club and our fans.
“As well as us being able to engage with fans in the Caribbean, tapping into what is already a nation of sports lovers, our global followers will get the chance to win tickets to games as well as once-in-a-lifetime holidays, courtesy of our new partner.
“We want to work with BTA to help promote the many attributes of Barbados to our global followers, and help increase the numbers of visiting fans to the island."
Petra Roach, the BTA's interim president and CEO, added: “We're very excited to be joining the Liverpool FC family and with such a large contingent of Liverpool fans on the island, it's going to be quite a welcome for them.
“Barbados is one of the UK's most desired holiday destinations, while Liverpool FC is one of the UK's most respected football clubs - so the partnership has real synergy and will give us an exciting opportunity to spread the word about our fabulous island even further."