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Real Madrid sell 345,000 James Rodriguez replica shirts in 48 hours

Real Madrid sell 345,000 James Rodriguez replica shirts in 48 hours

Posted by Juan Gavasa on July 25, 2014

Real Madrid are well on their way to recouping the reported £71million paid to Monaco for the signature of Colombia phenomenon James Rodriguez.

Spanish paper Sport have reported that, according to the company Euromericas Sport Marketing, Real Madrid have so far sold approximately 345,000 'James' replica shirts in the 48 hours since the forward was unveiled at the Bernebeu in front of 44,000 fans.

That’s roughly 7,188 shirts sold per hour worldwide and at £60 each equates to about £20.7 million in sales.

Gerardo Molina, Professor Emeritus in Sports Marketing said today inSport:

"The expection is that the player (James) will sell product at the same level as Cristiano Ronaldo who has sold over one million shirts since arriving at Real Madrid".

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