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Peru has highest consumer index of Latin America

Peru has highest consumer index of Latin America

Posted by Juan Gavasa on February 18, 2015

Latin America’s highest consumer index was registered in Peru, according to a Nielsen report.

Despite the drop in Latin America’s total consumer index result, Peru was an exceptional performer as the only country with positive movement. Similarly, for the first time since 2011, Peru topped Brazil in the consumer confidence index, according to Gestion.

According to the latest research by the Nielsen Global Survey, Latin America dropped three points. However, Peru moved up four points with an index of 101 beating all of Latin American countries.

The survey compiled data from 100 countries looking at employment, recession figures, technologies, expectations, and of course consumer confidence.

Top ranking Latin American countries included Brazil with 95 points, Mexico fell three points, Colombia (94) and Chile (81) fell four points each, and Argentina (67) fell 1 point. Employment took a downturn for seven countries and the perception of personal finances fell in all the countries but Peru.

The Ministry of Economy just recorded that half of Peruvians do not see economic growth (nor pessimism) in the coming year for the economy. Despite this figure, Peruvians still feel more confident in their purchasing power than all of Latin America. The Latin American countries included Argentina, Brazil, Colombia, Chile, Mexico, Peru and Venezuela.

Of the largest economies, consumer confidence fell two points in the United States (106), four points in China (107) and Japan (73). Other major economies improved such as Germany (98) and the UK (94) both up by 1 point.

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