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Paramount: New Movie Channel in Latin America

Paramount: New Movie Channel in Latin America

Posted by Juan Gavasa on September 11, 2014

“We’re still in talks with MSOs and pay TV carriers but we expect to be launching with significant distribution, particularly in Brazil and Mexico, “ said Pierluigi Gazzolo, chief operating officer and interim managing director for VIMN The Americas.

Paramount Channel will join its sister channels MTV, Nickelodeon, Comedy Central, Nick Jr. and Nicktoons in the region. “We needed to expand our core brands and test the market first before launching our movie channel,” said Gazzolo.

Channel will be ad-supported and feature thematic blocks based on franchises, big-name talent or genre, said Gazzolo, who concedes that the Latin American pay TV market is saturated and competitive but the Paramount Channel will be serving a growing trend in co-viewing habits where more families tend to watch movies together at home.

Pay TV growth continues apace. Brazil’s pay TV market is expected to grow 13.3% between 2013 and 2017 per the latest PwC Global Entertainment and Media Outlook report.

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