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New Daddy Yankee music video touts reggaeton's true potential

New Daddy Yankee music video touts reggaeton's true potential

Posted by Juan Gavasa on December 02, 2014

Daddy Yankee premiered Tuesday on the VeVo digital platform his new music video "Palabras con Sentido," in which he makes a plea for peace in his native land, criticizes some people's negative image of urban music and praises what reggaeton is capable of.

"The media has to understand more what we say than what we do, to understand better who we are than where we come from," the Puerto Rican reggaeton star said Tuesday in a press release. The video, directed by Jose "Javy" Ferrer, was filmed early last October in different parts of Puerto Rico, including the Antonio S. Pedreira Elementary School in the Puerto Nuevo district of San Juan where the artist grew up.

He composed the song "Palabras con Sentido" (Words with Meaning) after a Puerto Rican doctor sent a mobile-phone message blasting patients in a hospital waiting room who were supposedly so "ignorant they spend all day listening to Daddy Yankee" instead of reading the newspaper.

During the filming of the video, the self-styled "big boss" of reggaeton defended in an interview with Efe the role of urban music as an instrument of social criticism. "Maybe a lot of people underestimate our genre and our potential, but...we have surprised everyone by being a tool for unifying the country," the famed artist said at the time.

He said his intention was not to fight back at the doctor, but to use the moment to send a message of togetherness to his fellow Puerto Ricans as they suffer through an economic recession that has gone on for eight years and could have been partly to blame for the tension shown by the doctor when she slammed her patients.

"We wanted to create images capable of transforming the reality of a country through our urban music, because this music, like any other, has a lot to contribute," said the vocalist of "Gasolina," "La Nueva y la Ex," "Limbo" and "Somos de Calle."

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