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Montreal Is Getting a New Fashion Week

Montreal Is Getting a New Fashion Week

Posted by PanamericanWorld on July 29, 2016

Just weeks after Toronto Fashion Week became a thing of the past (at least, for now), there’s a brand new fashion week in the works for Montreal – and it involves a whole new business model.

Montreal’s latest fashion week will take place largely online.

The initiative will be two-fold, and will see runway shows streamed live to a global audience in addition to real-world networking events and other educational initiatives to support Canadian designers.

Montreal Fashion Week

With the cancellation of the influential and career-boosting Toronto Fashion Week and the recent backlash against Canadian brand-loving Sophie Trudeau, Canadian designers need all the help they can get.

“Canadian designers will be empowered with a fashion week that truly belongs to them, one that will take their careers into the future and from which the industry can grow internationally,” said Trevett in a press release issued Wednesday.

The event sponsors include Maybelline New York, Redken 5th Avenue New York, and essie. The new, innovative festival comes three years after Montreal Fashion Week merged with the city’s Fashion + Design Festival in 2013. Though there’s something uniquely special about getting dressed up and attending a fashion show the old-fashioned way (see: in real-life), the initiative offers a more affordable way to showcase the country’s homegrown design talent to a mass audience.

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