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The Mindfully Motivated Salesforce Toronto

The Mindfully Motivated Salesforce Toronto

Posted by PanamericanWorld on December 08, 2016

Toronto address like 10 Bay Street conjures expectations of a cubicle-filled glass tower, water coolers and paper cups. Salesforce Toronto is anything but.

The Silicon Valley-based CRM software company was co-founded in 1999 by current CEO Marc Benioff. He took the company public in 2004, raising $110 million.

Since then, the company has become a force to be reckoned with, growing into a global SaaS heavyweight valued at more than $50 billion with nearly 25,000 employees. The company expanded into Canada in 2006, and recently completed a re-design of their downtown office.




The grand vision for the company came to Benioff during a Hawaiian vacation. That Hawaiian inspiration has been with the company since day one and is built into the culture and the office itself. Ocean themes and organic renewable materials fill the office, embodying a connection to nature–a highly held value at this office.

Ohana is a Hawaiian word meaning family and it happens to be a key tenet of the Salesforce office culture. Every workspace sits on moss green carpet stretching around the perimeter of the office, taking advantage of natural light and views in every direction.

More than 700 people make up the sales, development and marketing teams in this three-floor office which overlooks Lake Ontario on Toronto’s waterfront. Teams enjoy working in collaborative desk clusters, automatic sit-or-stand desks and the latest in teleconferencing technology.



Downtown Toronto offers an embarrassment of riches when it comes to after work dining, but a healthy supply of snacks are on hand to make it through the day. Minimalist designed kitchens built from wood and stone ground each floor, inviting a commingling of the various teams over coffee or a coconut water.



The 1-1-1 model is central to the culture at Salesforce. The concept has been with the company since day one, and though it’s simple, it is very powerful: Commit 1% of your time, 1% of your product and 1% of your equity to those in need locally and around the world.

This model applies to every employee and has resulted in a philanthropic awareness built into collective consciousness of the entire company. Individuals and teams will leave the office for up to a week each year to support a worthy cause, working with underprivileged children and women, building homes, or helping at a food bank. The support continues with Salesforce’ donation of their product (and equity) to not-for-profits who can use their services to help them continue to make a difference for a long time to come.

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