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Microsoft Innovation Center in Miami aimed to reach Latin America

Microsoft Innovation Center in Miami aimed to reach Latin America

Posted by Liliana Castaño on May 05, 2014

Microsoft said Friday that it will open in Miami its first Innovation Center in the United States. The center, scheduled to open later this spring, will feature the latest tools and technology, including Bing.

Miami was chosen because of its close proximity to Latin America. This facility becomes the first in a series of new Microsoft Innovation Centers the company will open across the United States, and will also serve as the flagship technology center connecting Miami to key communities in the Latin American (LATAM) region.

The center should help to create jobs, increase the number and availability of skilled technology specialists, and facilitate collaboration among a variety of diverse groups in the greater Miami area.

Fernando Bazan Athie, emarketing supervisor in LATAM at 3M, highlighted the growing opportunities across the Latin American community -- especially Brazil and Mexico -- during his keynote presentation at the most recent MediaPost Search Insider Summit. He said Latin American users conduct more than 179 Web search queries monthly -- about 24% more than American users. Many of those are done on smartphones, which isn't an option, but rather a way of life for residents.

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