Mexico, the mecca of television in Latin America
Mexico, the mecca of television in Latin America
In the last two decades Mexico has shifted from a supplier of raw materials to an exporter of manufactured goods. As part of this process of productive evolution in the country, Mexico also became the main supplier of creative goods of Latin America.
Karla Mawcinitt, Director of Communications and Image of ProMexico, told PananamericanWorld that the field of creative industries and media in Mexico has been very dynamic, because until a few years ago this field represented 3% of the country’s GDP; and now it represents 7% of the GDP with an estimation that it will grow to be 8.5% in 2015.
She highlighted the importance of the field when she said it is the fifth most important in the Mexican economy, only below the automotive, Aerospatiale, and agricultural fields, and the food industry, this means it is already one of the most representative areas of Mexican economy.
About the strengths of this field, she said that “Mexico is a world leader in the production of contents for the Spanish speaking market, it has amazing infrastructure, trained and talented people, competitive prices, and it has products that are just right for the industry”. She also added that Mexico has an amazing filming environment and a geostrategic location, and privileged connections.
Because of all this it is the most competitive destination for software development, video games, web and multimedia in all of Latin America, statement that has been proved right by studies done by firms such as KPMG.
She emphasized on the fact that Mexico is the leader producer of contents for the Spanish speaking market. “It is the only Latin American country that is among the main 20 countries exporting creative goods to the world, the eighteenth to be precise, and the first in Latin America, producing more than 100 thousand hours of television a year with contents that are watched by more than 50 million Spanish speakers in the United States”.
In particular, more than 1,000 million people in more than 100 countries watch contents of Mexican television and these are translated to more than 30 languages. The ProMexico representative said that when it comes to audiovisual contents, we are talking about subtitling, dubbing, animation, robotics, video games, contents for TV, etc.
But despite the dynamics of the industry and the growth in its economic importance, it is still not getting the acknowledgement it deserves, because there are Mexican animation companies that have been awarded at international levels, but that aren’t acknowledged locally.
In 2013, there were 1,418 economic units dedicated to the production of channels for cable and satellite TV, for movies and videos.
Moreover, Mexico has more than 1,500 movie-producing companies, postproduction companies, software developers, animation, digital service and videogames.
In this last aspect (videogames), ProMexico says that this country is the most important market for videogames in Latin America.
Karla Mawcinitt pointed out that media and entertaining industries at a world level have sales that go over 1.7 billions of dollars and thanks to the value of their market, Mexico is on the thirteenth spot in the world ranking for the industry of entertainment and publicity.
“It is estimated that the entertainment and publicity industry of Mexico has a market value of 27 thousand 68 millions of dollars, which implies there was a growth of 9.5%”.
In fact, the Mexican media and entertainment market is the fastest growing in North America.
The United States has the most important market value for this industry with 598 thousand 544 millions of dollars, and Japan is second with 172 thousand 282 millions of dollars.
As part of this great dynamic and growth of this field, recently a Mexican delegation of 105 companies went to the MIPCOM 2014, the most important contents conference in the world, celebrated in Cannes, France, and where Mexico was the Honoured Country.
To this fair, where rights of contents are commercialized at a worldwide scale, almost 20 companies represented Mexico last year.
The representative of ProMexico said that Mexican companies have very good quality and they went there to compete with other companies from Spain, Holland, Germany or the United States.
Finally, he said that nowadays ProMexico is working in other strategies to help promote the audiovisual industry, with a very complete summary of the industry that will be ready next year, González Díaz pointed out.
In the same way, Mawcinitt pointed out that between the 19th and 21st of November the MIP Cancun will be celebrated in Mexico, a conference and fair focused in Latin America that is part of the prestigious MIPCOM.
It is the first regional MIPCOM in 15 years and the plan is to have 40 executives of sales from fifteen countries of Latin America and 20 international distributers.
Today, the objective of Mexican companies is to internationalize a business model and potentiate the growth that the field has shown so far.