Join the conversation:

Johnnie Walker chooses Venezuelans for new ad campaign

Johnnie Walker chooses Venezuelans for new ad campaign

Posted by Dubraswka Aguilar on April 05, 2014

Dayana Mendoza, Edgar Ramírez and Greivis Vásquez are the Venezuelan image or the new campaign of the brand Johnnie Walker called “From The Future”.

In the worldwide ads also participate the soccer trainer José Mourinho and the Formula 1 pilot Jenson Button.

Rob Hobart, marketing director of Diageo, said that the Venezuelans were chosen because of their success.

“Johnnie Walker chose Venezuelans that have a successful history and want to share it. All of them agree that determination to keep always focused your goals, perseverance and discipline were the reason they could feed their talent and get were they are nowadays. They never stopped dreaming and find a way to reinvent themselves constantly, and are also very proud to represent Venezuela”.

With the hashtag #Yololograré (#Iwilldoit) and an inspiring video in social networks, Johnnie Walker invites individuals to think and share their personal project as a very powerful exercise of visualization that can help to achieve our life goals.

Social networks will also introduce another talented Venezuelans and their successful stories, to inspire the brand’s followers with their accomplishments and inspiring messages.

Honoring the global message of ‘Keep Walking’, Johnnie Walker invites followers to think about the future and dare to share their life goals with others, through the Twitter account @JohnnieWalkerVe.

Link To Full Article: 

Facebook comments



Monthly newsletter featuring articles hand picked by our country managers from the best content across PanamericanWorld.



Monthly newsletter featuring articles hand picked by our country managers from the best content across the Caribbean Region on PanamericanWorld.