Join the conversation:

Jamaica Not Promoting Bob Marley Enough? Grammy Museum Director Thinks So

Jamaica Not Promoting Bob Marley Enough? Grammy Museum Director Thinks So

Posted by Shanelle Weir on April 04, 2014

When most folks think of Jamaica or arguably its most popular cultural export, reggae music, it’d be a safe bet to assume that sooner or later Bob Marley will enter the picture. The Jamaican reggae singer-songwriter has become such an iconic figure in his home country, as well as the world beyond, and in the genre of music of which he is the most recognizable pioneer, that his name is as synonymous with either as Bob Dylan’s name is with 1960s Greenwich Village in New York.

Bob Santelli, director of the Los Angeles-based Grammy Museum, is of the opinion that Jamaica doesn’t do enough to capitalize on its connection to Marley and promote its part and influence on the deceased musician’s legacy. In an interview with The Jamaica Gleaner, Santelli, who was in Kingston last week for a presentation at the Bob Marley Museum, criticized the lack marketing when it came to the Jamaican music legend.

“Although you have great beaches, when people hear of Jamaica, the first thing that comes to mind is not the beaches, it’s Bob Marley and reggae music,” he said. “Jamaica has such a rich music culture and this country needs to promote that more. You have such a wealth of music tradition and you are not promoting it enough.”

Santelli visited Kingston last week because the Bob Marley Museum, which is set up inside the former residence of Marley, was named the first official affiliate of the Grammy Museum. The general manager of the Bob Marley Museum, Marie Bruce, feels the move will only help further develop tourism in the area, especially now with the forthcoming arrival of some new Bob Marley artifacts from its new American partner.

“It is now about promotion and marketing and spreading the word. In fact the word has begun spreading already through our broadcasts on social media,” Bruce said.

Santelli feels positive about the new partnership as well, especially in regards to its potential for a tourism boost:

“The appreciation for Bob Marley outside of Jamaica has remained strong despite him not being with us for a very long time. So this house and what it can mean as a museum can be an anchor for cultural tourism in Jamaica.”

Plans for Bob Marley’s 70th birthday next year were also part of the reason Santelli made the trip to Jamaica. Talking again to The Jamaica Gleaner, he promised more details later in the year via a press release but did say that they “celebrate the relationship between the Grammy Museum and the Bob Marley Museum”. As part of the celebrations, a few of the interactive displays from the Los Angeles Museum will be transferred to its new Kingston counterpart.

Link To Full Article: 

Facebook comments



Monthly newsletter featuring articles hand picked by our country managers from the best content across PanamericanWorld.



Monthly newsletter featuring articles hand picked by our country managers from the best content across the Caribbean Region on PanamericanWorld.