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Hyatt's select service expansion focuses on Latin America

Hyatt's select service expansion focuses on Latin America

Posted by Liliana Castaño on July 11, 2014

Hyatt Hotels is banking on a growing number of travelers in Mexico, Central America and South America, with a strategy of expanding its limited-service Hyatt Place and Hyatt House properties through much of Latin America.

Hyatt's recent activity south of the border started in December, when Mexico's first Hyatt Place opened in Los Cabos. 

In April, Hyatt reached agreements for the first Hyatt Place properties in Nicaragua and Honduras, both to open in 2015, and for the first Hyatt Place hotels to open in Brazil, Guatemala and El Salvador, all in 2016. 

The hotel company, whose first Hyatt Place in Latin America debuted in Costa Rica in 2012, also said in April that Mexico's first property under the Hyatt House brand would open in Mexico City in 2016. Hyatt Place was launched in the U.S. in 2006, while Hyatt House debuted stateside two years ago.

Carlos Alonso, managing director for PKF Latin America, said that while the travel characteristics differ from country to country in Latin America, Hyatt's focus on Mexico and Brazil makes sense because of both the relative maturity of those economies and the population growth in urban areas such as Mexico City and Sao Paulo.

"Both of these countries have a large amount of secondary and tertiary cities with over 1 million habitants that are the spokes in the economical wheel of the country," Alonso said. 

 

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