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How Gisele Bundchen Scored A Spot At Sunday's World Cup Final

How Gisele Bundchen Scored A Spot At Sunday's World Cup Final

Posted by Juan Gavasa on July 11, 2014

The last twelve months, however, can be described as the best in Bundchen’s two-decade career. According to FORBES estimates, the Brazilian supermodel pocketed $47 million (or $128,000 per day), thanks to lucrative contracts with the likes of H&M , Chanel , Carolina Herrera and Louis Vuitton. Since the list came out late last month, Bundchen got two new high-profile contracts, with Emilio Pucci and Balenciaga. Not to mention her Chanel No. 5 gig, which will include a commercial directed by none other than Moulin Rouge’s Baz Luhrmann.

She also lends her image to several Brazilian brands and companies like Falabella, a Chilean department store, and Fidelia, a Korean lingerie brand owned and run by CJ Corporation.

In addition to her endorsements, Bundchen has also cashed in through deals with companies that want to monetize on her name. Her line of sandals with Grendene, one of the world’s leading makers of synthetic footwear, is a success in Brazil and abroad, today even rivaling the world-renowned Havaianas brand. Plus she recently teamed-up with Hope, Brazil’s answer to Victoria’s Secret, to launch her own lingerie brand.

The partnership has been so successful that Hope is now using Bundchen’s name to create a network of stores in Brazil and internationally which will sell exclusively the pieces designed by the supermodel.

“Gisele is our best brand today, Fabio Figueiredo, Hope’s director of expansion, told Bloomberg. “We still have lots of room for growth in Brazil, but we have to think strategically where we want to grow and we want to be a global brand.” The first Hope store dedicated to Bundchen’s Gisele Bundchen Brazilian Intimates brand has already been opened in Paris’ Galeries Lafayette, one of the oldest and most visited department stores in the world.

So, what’s Gisele’s secret to remain on top for so long?

“There are thousands of models out there who don’t become successful –- you need to be beautiful, dynamic and clever,” Domenico Dolce, one half of the Italian design duo, told Britain’s The Independent in 2009 in an article about the supermodel. “If your brain doesn’t work, you won’t survive,” added his design partner Stefano Gabbana. “Gisele hasn’t changed over the years: she speaks a lot, she is funny and she is not scared of saying what she thinks.”

“Her face is well known; her name is recognised. No other girl occurs to me that people in the street would recognize. She sells,” said original supermodel Claudia Schiffer in 2007. Plus as a Goodwill Ambassador of the United Nations Environment Programme and a member of the board of the Rainforest Alliance, a non-profit dedicated to conserving biodiversity and sustainability, along with her marriage to NFL star Tom Brady helps keep her name on the headlines for the right reasons.

But billionaire fashion designers and 1990s supermodels are not the only ones who have nice things to say about Bundchen. Bundchen, who has been representing Procter & Gamble products in Brazil since 2007 and was recently appointed as the US ambassador for the company’s Pantene brand of hair care products, got a shout out during a company earnings conference in February. ”Gisele has been doing a lot for our Latin American business. We are expecting her to do just as much for our North America business,” Lafley said during the conference.

Since FORBES began tracking Bundchen’s numbers in 2001, her estimated total earnings over the period totaled $386 million. If corrected by US inflation based on the buying power of the dollar over time, that sum goes to some $427 million. That does not include management, agent and attorney fees, but assuming Bundchen’s been managing her cash, spending wisely and making smart investments, which seems to be the case, it’s safe to say she has amassed a respectable net worth.

To put it into perspective, that is almost twice as much as Brazilian soccer star Ronaldo’s estimated net worth — FORBES editor Kurt Badenhausen, estimated in 2011 that Ronaldo made between $200-$250 million from salary and endorsements during his career.

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