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Dunkin’ Donuts to Take Second Shot at Mexico

Dunkin’ Donuts to Take Second Shot at Mexico

Posted by Juan Gavasa on January 06, 2015

 Dunkin’ Donuts is returning to Mexico after a five-year absence, with plans to open more than 100 restaurants in central and western Mexico over the next few years.

The Canton, Mass., company said Monday it signed a franchise agreement with the Mexican unit of Sizzling Platter LLC, a Dunkin’ Donuts franchisee in the U.S., to open restaurants in Mexico City; the central states of Mexico, Hidalgo, Querétaro and Morelos; and the western state of Jalisco.

The company said it still is looking to recruit qualified candidates to develop the brand in other markets in Mexico.

The restaurants will be vying with the likes of Starbucks, McDonald’s McCafé, Krispy Kreme and the homegrown Café Punta del Cielo chain for part of a growing Mexican market for specialist coffee shops.

“The growing consumption of gourmet coffee drinks such as lattes or cappuccinos has helped to grow the per capita consumption of coffee in Mexico significantly,” Euromonitor International said in a recent report. “By 2015 Mexican consumers are expected to have per capita consumption levels of coffee of nearly 2 kilograms, with growing consumption supporting stable growth for cafés/bars.”

The agreement marks a return to Mexico for Dunkin’ Donuts, which had a presence in the country from 1992 to 2009, with just over 100 restaurants at its peak. The restaurants closed as a result of the termination of the franchise agreements for the locations, Scott Murphy, chief supply officer and vice president of operations for Latin America for parent Dunkin’ Brands Group Inc., said in an emailed statement.

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