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Dallas Cowboys surprise fans with a bold and confident move

Dallas Cowboys surprise fans with a bold and confident move

Posted by Liliana Castaño on August 01, 2014

The New York Jets are not the only football team in the business of making bold moves.

The Dallas Cowboys sent out an extra surprise to their season ticket holders this week. Along with the preseason and regular-season tickets, the Cowboys also included tickets to potential postseason games. Dallas finished 8-8 in 2013, and has not reached the playoffs since the 2009 season.

“It’s a convenience for our season ticket holders to have everything in one package,” said the Cowboys director of corporate communications Brett Daniels, via ESPN. “It’s an evolution to be fan-friendly.”

Instead of mailing out tickets to fans in early December, the Cowboys said they felt sending out the tickets to fans well in advance would be beneficial for the team. A letter included with the tickets said the barcodes on the playoff tickets will get activated if the team clinches a home game.

 

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