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Chilean wine enjoys great success in Japan

Chilean wine enjoys great success in Japan

Posted by José Peralta on August 29, 2014

Chilean wine enjoys great success in Japan: they are the second most popular imported wine. Chile is now on the way to gain on France, number one in wine import in the Asian country.

Thanks to the bilateral economic partnership agreement (EPA) which was concluded in 2007 between Chile and Japan the Chilean wine imports grow on average 20 percent year-on-year.

From January to May of this year the imports reached 17,349 kiloliters, coming close to the Top-Wine-Importer, the French with 19,093 imported kiloliters of wine over the same time lapse.

After the signing of the EPA the tariff on Chilean wine started to decrease, from the standard foreign duty of 15 percent it reached 5.8 percent . The authorities’ plan is to disestablish the tariff on Chilean wine by April 2019.

Meanwhile the EU is increasingly worried about Chile’s ascendance in the Japanese wine market. Since Europe is quickly losing ground they are know especially concerned about reaching their own EPA with Japan.

Not only Chile is satisfying the Asian wine-lovers, also Australia is coming up. In July they signed an EPA with Japan, planning to repeal the tariff in seven years.

The EU hopes to be able to create a level playing field with competitors as Chile and Australia, but this would only be possible if the Japanese tariff on European wine is scrapped.

According to major wine importers Chilean wine has always been very popular in Japan, since apparently it is suited to the people’s tastes, which like sweeter flavor of Chilean wine.

The preference of the Japanese for the South-American wine, might also come from its price, local experts believe that people who aren’t connoisseurs, prefer to choose a low-price wine, a category in which most Chilean wine find themselves in Japan.

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