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BeVisible: The first career-focused social media platform for US Latinas

BeVisible: The first career-focused social media platform for US Latinas

Posted by Juan Gavasa on March 25, 2015

BeVisible is the first career-focused social media platform for US Latinas. A space for mentorship, community, and collaboration, BeVisible accelerates Latinas’ careers (including as entrepreneurs). The purpose is to tap into networks of Latinas all across the United States and claim our spot as future owners of this country.

As Latinas, we watched our parents struggle and fight to be heard. And we’ve watched fellow Latinas trying to claim their spot. In fact, most of us have spent our lives struggling against a culture that discourages us from becoming influential. For many of us, becoming influential is not on our radar screen of ambitions and dreams.

But we are precisely the ones that must create the conversation that will shape tomorrow. As my friend, Deldelp Medina observes, “If we don’t take ownership, we risk living in a society where Latinos will become a permanent underclass.”

As Latinas we know the difficulty of not having a voice, being overlooked, and lacking influence. BeVisible is the name of the platform because we understand that in order to lead a team, gain momentum, convince people to believe in your vision, you must have visibility and influence. We need visibility regardless of whether we are creating a business, organizing a non-profit, or running for Congress. Becoming a leader in one’s field requires visibility. Influence creates the ability to make our dreams reality.

My co-founder, Silvia Travesani, and I created BeVisible because that becoming influential is the ticket to the ultimate career opportunities. We believe that influence is not just about having the ability to change your own situation. Influence is the ability to have an impact on the lives of others.

Silvia Travesani and Andrea Guendelman are the founders of BeVisible, a space for mentorship, community, and collaboration. (Photo courtesy of BeVisible website)

I was raised in Chile and left because I hated the hierarchical social structure. No matter how smart and well-educated one was, moving up through the social classes was nearly impossible. After attending Harvard Law School and achieving success as a corporate attorney, I wanted to change the lived experience for Chileans.

Silvia loved math, tech and programming when she was growing up in Argentine Patagonia in the 80s. She acknowledges, “I did not grow up with information or role models to follow. By chance, one day I met someone who told me about an engineering-inly college with an information systems degree that was ‘the future.’”

After graduating college, she moved to Spain and landed a job at Terra. At the time, it was the world’s biggest Hispanic speaking site. She later moved to the US to work for the Washington Post and other US companies. She has enjoyed success, but as she says, “I am always aware of the roadblocks I and other women face in our careers.”

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