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Barbados Launches New Tourism Divisions

Barbados Launches New Tourism Divisions

Posted by Shanelle Weir on September 10, 2014

The island of Barbados is pleased to announce its newest division of tourism affairs, the Barbados Tourism Marketing Inc. (BTMI) and the Barbados Tourism Product Authority (BTPA). Built as a reform to the original Barbados Tourism Authority (BTA), the new divisions will work together to transform the current tourism landscape creating a bold new organization focused on keeping the island top of mind in the dynamic and and ever-changing tourism industry.

Ensuring dedication and focus is delivered to each individual market, Barbados Tourism Marketing Inc. (BTMI) will assume responsibility for all destination marketing while the Barbados Tourism Product (BTPA) will focus solely on the development and improvement of the island's current and future tourism offerings. Both companies will continue to be housed on the premises of the former BTA and will work towards the ultimate goal of driving island tourism and increasing destination awareness.

Petra Roach, Chief Executive Officer of the BTMI said, "The global travel industry is changing rapidly and it's absolutely critical for Barbados that we respond to those changes equally swiftly, in order to protect and build our visitor economy for the future. Consumers and travel partners are adopting new technologies, researching, booking and communicating their travel experiences very differently than in the past decade. Our two new focused organizations, the BTMI and BTPA, will ensure we develop and communicate the best possible products for our island and our visitors for the future. We very much look forward to working with all our partners in this new era."

With the recent announcement of nonstop flights from New York and Atlanta via Delta Air Lines kicking off this winter to the Caribbean island, Barbados continues to wow guests with ultimate sun, sand and sea experiences including an exciting line-up of island events and attractions such as the Barbados International PRO Surf Fest 2014 (November 13-16), the 5th annual Barbados Food & Wine and Rum Festival (November 20-23) and the Classical Pops Festival (December 11-14). The island's Barbados Island Inclusive offer provides guests with the ultimate in incentive travel offering "free spending money" for use at participating attractions and restaurants while on-island.

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