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August is the moth for back-to-school shopping

August is the moth for back-to-school shopping

Posted by Liliana Castaño on August 15, 2014

For millions of Americans, August is a month for relaxing and basking in the summer sunlight.

Those are the people without children.

The households with students are likely to be scurrying around under the bright florescent lights of big-box stores, searching for back-to-school bargains on clothes, shoes, notebooks, backpacks, computers and dorm furniture.

And many shoppers are timing their purchases to take advantage of sales-tax holidays for school-related items, hoping to keep a bit more in their wallets.

"They love it," National Retail Federation spokesman Craig Shearman said of the tax breaks. "There's a psychological impact that goes far beyond the amount of money involved."

The National Retail Federation predicts families with K-12 students will spend an average of $670 on classroom supplies and school-age apparel this season. That's about 5 percent more than in 2013's July-through-September retail season.

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