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The ALS Ice Bucket Challenge Has Raised $100M. But It's Finally Cooling Off.

The ALS Ice Bucket Challenge Has Raised $100M. But It's Finally Cooling Off.

Posted by Liliana Castaño on August 29, 2014

The real challenge with the “ALS Ice Bucket Challenge”? Trying to escape it this summer.

The philanthropic blockbuster, which has been ubiquitous on Facebook and lured in hundreds of celebrities, has sparked millions of donations to ALS research and raised awareness of the disease. But after a month in the spotlight, the ALS Ice Bucket Challenge is — finally — starting to show signs of cooling down.

On Friday morning, the ALS Association announced that donations related to the ALS Ice Bucket Challenge — the social media-powered video challenge, where participants pour a bucket of ice water on their heads and dare others to donate — have topped $100 million in the past month.

That’s a 3,500% increase from the $2.8 million that the ALS Association raised during the same time period last year. More than three million people have donated, the association says.

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