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1st Monday night NFL game held outside U.S. expected to generate $22M for Mexico

1st Monday night NFL game held outside U.S. expected to generate $22M for Mexico

Posted by PanamericanWorld on November 15, 2016

The regular season National Football League game between the Houston Texans and the Oakland Raiders on Nov. 21 at Azteca Stadium in this capital city – the first Monday Night Football game played outside the U.S. – will result in some $22 million in spending by visitors, Mexican Tourism Secretary Enrique de la Madrid said on Monday.

"The expected [overall income] is $22 million, an estimate that includes direct [spending] and spending by visitors in different areas," said De la Madrid at a news conference.

He said that the NFL will spend $8 million of that amount for transportation and housing for the teams as well as the arrangements for the game itself. Ticket sales have produced $2.8 million and sponsors and brands have contributed another $16 million.

He said that 75,000 people will attend the game, and suggested that if an estimate for exposure and the media impact were factored in, the expected revenue would rise to about $40 million.

De la Madrid said the NFL will supervise the organization of the game to analyze the prospects for holding another two games in Mexico in the next two years.

"In principle, the agreement with the NFL is for three ... games," but the two in 2017 and 2018 "are subject to the results of the first one," he said.

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